Getting to Market Safely and Swiftly

The executive team of a global pharmaceutical R&D division were struggling with the powerful Marketing division over drug development and commercialization pressures that could compromise the way products got to market.  Hostilities were creating conflicting direction and delays that were harming both divisions as well as the organization at large.  With Nova’s help, the executive team identified a completely new way of organizing their work and structuring the interface between R&D and Marketing.  Benefits included more integrated ways to maintain the scientific and ethical integrity of their work with greater commercial application for existing products and product extensions.  Development and commercialization sped up, and relations between the two groups are smooth and productive.