Improving Competitiveness Without Liability

Performance evaluation at the head office of a major advertising agency was a nightmare.  Standards for measuring performance were inconsistent across functions—and within them—creating inequities that posed significant liability for the firm.  Furthermore, the performance management process took forever, so many managers put it off as long as possible, which only aggravated conditions.  Employees threatened legal action, and the agency lost desirable talent.  Nova’s training, which incorporated a performance management model customized around competencies developed for the agency, was instituted throughout the organization.  Performance at all levels now drives the exact factors that provide the agency’s marketplace advantage.  Evaluations are consistent within and across different functions, and the process is efficient.  Managers and employees are highly satisfied.