Increasing Share by Changing the Market

Leadership in an internationally known brand-name clothing manufacturer was divided at many levels in the organization over whether their classic product should remain as it was because of the high market share it enjoyed, or whether the line should be diversified.  Retailers were pressuring the company to give them something different.  Helping them “work the edge” with Generative Leadership, Nova’s advanced leadership development helped the company to move into something completely different:  their own retail outlets rather than being sold as one line of many in other stores.  Their ten new stores offer a unique slant on their classic product, unmatched in other stores, and business has expanded by 30%.