Redefining a Market to Scoop Competition

A healthcare services organization wanted to expand its revenues and lines of business but did not know how to identify or commercialize its knowledge assets, only some of which represented proprietary intellectual property.  With Nova’s help, the organization identified a strategic direction, defined markets it was equipped to serve, matched its knowledge assets to those markets, and developed quickly a broad range of commercial offerings to meet those market needs.  New lines of business and products increased ten-fold, and what had been a local business became the first of its kind to create a national market.  The organization redefined the market, and scooped it long before competitors awoke to the potential.