Succeeding in the Midst of Turbulent Times

A previously successful medical service organization was no longer growing as rapidly as before.  New marketing efforts were ineffective, and changes in legislation drastically altered the marketplace in ways that were unfavorable to major areas of their business.  Working with Nova, the executive team redefined the organization’s vision, mission, and values, identifying completely different targets of opportunity for business development.  New strategies to reach these new clients were put in place, along with new structures and infrastructures.  The results? New business from different customers skyrocketed and inefficient parts of the business were streamlined and re-tasked, cutting costs by 40% while delivering more services to more people 12% faster.