Turning an Adversarial Relationship into a Think-Tank

An advertising agency and its client, a national financial services company, disagreed strongly about messaging for a product area.  Work stalled, and the account was in danger.  With Nova’s training, a team comprised of key people from the financial services organization and the agency began functioning in a healthy, integrated way to work through the creative process.  Not only was a new message created, but the team identified and introduced a very successful new product as a direct result of their collaboration.