Cultural Asset Management Results
Leveraging a Merger
Two worldwide process manufacturing companies merged. Nova determined that one company’s culture excelled at generating revenues, while the other fostered superior research and development. We created a collaborative process for the global integration of R&D, HR and IS, among other changes. New product identification soared, and revenues increased 20%. Performance was so attractive that the new entity was quickly acquired by a third company.
Turning a Failing Business Around
A capital equipment manufacturer’s culture was oriented to working with US government agencies when changes in government spending forced it to compete for different customers in the global market. Unable to respond, the company suffered huge losses. Nova’s cultural assessment resulted in a restructuring and leadership development program that turned the company into a successful player in the worldwide capital equipment market.