Lobbying for Your Organization

Your Challenge: How do you ensure that your area gets its share of attention and resources? How can you build a high, positive profile for your group? How can you be sure the value-added of your area is demonstrated tangibly?

Immediate Answer: Build productive collaborations, and market your area’s contribution wisely. Manage potential competition with other areas adroitly. Adopt these specific behaviors and see the difference in how your area is treated and the results you get.