Results from Collaborative Mentor Survey™
Increasing Client Satisfaction
Creative people at the flagship office of a global communications company were at odds with their in the two other functional groups they interfaced with, Market Strategy and Account Management. Using Nova’s Collaborative Mentoring Surveys, the heads of all three areas began to recognize how their own behavior was magnifying the problem with people below them and they started mentoring their people to collaborate better. Work with mentees focused on what they needed to do to become high-performers by understanding all three disciplines. Mentors and mentees both began to collaborate more across functions, and mentees demonstrated an integrated appreciation for the business that produced more on-target campaigns and better spend of their client’s budgets. Client satisfaction increased as the company’s work reflected a more synergistic approach.